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Indie & Startup Beauty Only

Fulfillment for Small Beauty Brands That Ship Like Big Ones

You built the formula, the brand and the following. We pick, pack and ship your lip, makeup and small-batch drops with low minimums, PR boxes that look like a launch event, and a first-3PL onboarding that doesn't make you feel small.

  • Low minimums sized for brands moving their first few hundred orders
  • PR, influencer and gifting boxes kitted with care, not tossed in a mailer
  • Shopify-first setup with lot numbers tracked on every order
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25U.S. markets to ship from
1–2 dayground to most U.S. customers
Lot-levelbatch tracking on every shipment

Get your beauty fulfillment quote

Tell us about your volume. Get a custom quote within one business day.

We reply within one business day. No spam, ever.

ShopifyTikTok ShopAmazon FBA prepFaire wholesalePR boxesInfluencer seedingGift sets & kitsLot trackingBranded unboxingReturns triageShopifyTikTok ShopAmazon FBA prepFaire wholesalePR boxesInfluencer seedingGift sets & kitsLot trackingBranded unboxingReturns triage
The problem

Why indie beauty brands outgrow the spare bedroom (and the wrong 3PL)

If any of these sound like last Tuesday, you're ready for makeup fulfillment built for brands your size.

ERR_001

Minimums built for someone else

Big 3PLs want thousands of orders a month before they'll take a call. You have 300 loyal customers and a launch on Friday.

ERR_002

Melted bullets, cracked pans

A lipstick that softened in a hot trailer or a pressed palette that shattered in a loose mailer turns into a refund, a reship and a one-star unboxing video.

ERR_003

PR boxes packed like returns

Your seeding list is your marketing budget. Generic warehouses shove tissue in a box and call it done, and the creator never posts.

ERR_004

No idea which batch went where

One batch smells off and you can't tell which customers got it. Without lot numbers on the order, a small issue becomes a full recall.

ERR_005

Launch day crashes the kitchen table

A creator posts, 900 orders land overnight and you're hand-writing apologies instead of packing. Your best day becomes your worst week.

ERR_006

Your first 3PL, explained by nobody

ASNs, SKU setup, receiving fees, dim weight. Nobody walks you through it, so the first invoice is a surprise and the first inbound is a mess.

Why us

The Lip to Ship Standard

Six things every indie beauty brand gets from day one, whether you ship 200 orders a month or 20,000.

Minimums that fit

Pricing and onboarding built for early-stage brands, so you can move out of the garage before you're drowning in boxes.

Lot & batch on every order

Small-batch production means many lots. We record the lot shipped on each order so a question about one batch stays a small conversation.

Beauty-safe packing

Bullets, compacts, glass and droppers get the right inserts, void fill and box size, not whatever mailer is closest.

PR boxes as a product

Seeding kits are built from a spec sheet with photos, card placement and per-creator personalization, then tracked to delivery.

Shopify-first, channel-ready

Native Shopify connection from day one, with TikTok Shop, Faire wholesale and Amazon FBA prep available when you're ready.

Onboarding with a human

A guided first-3PL setup: SKU list, barcodes, inbound prep and a test order before you go live, explained in plain language.

Services

Beauty Brand fulfillment services

01

Low-Minimum Fulfillment

Low-minimum fulfillment lets an indie beauty brand hand off pick, pack and ship before it hits big-3PL volume thresholds. Lip to Ship is built for...

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02

PR & Influencer Boxes

PR box fulfillment turns your creator and press seeding into a repeatable, trackable process. We kit beauty PR boxes from your spec sheet,...

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03

Shopify Fulfillment

Shopify beauty fulfillment connects your store directly to our operations so orders, inventory and tracking move automatically. Most indie beauty...

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04

First-3PL Onboarding

First-3PL onboarding is the process of moving a beauty brand from self-fulfillment to a professional warehouse without losing orders, inventory or...

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05

Kitting & Gift Sets

Beauty kitting assembles individual products into sets, bundles and gift boxes that sell as one item. From lip trios to holiday collections, we...

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06

Lot & Batch Tracking

Lot tracking records which production batch every unit belongs to, from receiving through the order it shipped on. For small-batch beauty brands...

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Compare

Lip to Ship vs. a generic 3PL

CapabilityGeneric 3PLLip to Ship
Order minimumsHigh monthly minimums; small brands are an afterthoughtLow minimums designed for startup and indie beauty
PR & influencer boxesTreated as a one-off custom project, often quoted weeks outStandard service with spec sheets, personalization and tracking per creator
Lot & batch trackingInventory counted by SKU onlyLot captured at receiving and recorded on each shipped order
Fragile & heat-sensitive formulasSame mailer and void fill for every productPackaging rules per SKU for bullets, compacts, glass and seasonal heat
Shade & variant accuracySimilar-looking SKUs picked by eyeBarcode-scan verification on every pick, so shade 04 never ships as 05
First-3PL onboardingSend a spreadsheet and figure it outGuided setup, inbound prep checklist and a test order before launch
Launch spikesBacklogs when a post goes viralLaunch planning with pre-kitted inventory and drop-day staffing plans

Specialist Beauty 3PL vs. Generic 3PL Beauty 3PL vs. Amazon FBA for Indie Brands Beauty 3PL vs. In-House Fulfillment

Solutions

Built for every kind of beauty brand brand

Lip Products

Lip products are the heart of indie beauty and one of the trickiest categories to ship well. Lipsticks, glosses, liners, oils, balms and...

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Color Cosmetics

Color cosmetics fulfillment covers eyeshadow palettes, blush and bronzer compacts, highlighters, foundations, concealers, brow products...

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Small-Batch & Handmade

Small-batch and handmade cosmetics brands produce in short runs, often in their own studio or with a small contract manufacturer. That...

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Nail Polish

Nail polish fulfillment needs more than careful packing. Most conventional nail polishes and removers are flammable liquids in...

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Creator-Led Brands

Creator-founded beauty brands launch differently. Demand arrives in spikes tied to posts, lives and drops, and the audience expects the...

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How it works

Live in weeks, not months

1

Tell us about your brand

Share your SKU count, monthly orders, channels and any PR or launch plans. We send a custom quote within 24 hours.

2

Onboard your catalog

We set up SKUs, barcodes, lot rules and packaging specs, connect Shopify and give you an inbound checklist your manufacturer can follow.

3

Send inventory

Your stock is received, counted, lot-recorded and put away in the market closest to your customers. You see it live in your dashboard.

4

Ship, seed and scale

Orders flow automatically, PR boxes go out on schedule and launches get a plan. You get back to formulating and posting.

See the full onboarding process →

FAQ

Beauty Brand fulfillment questions, answered

What is the best fulfillment option for a small beauty brand?

The best fulfillment option for a small beauty brand is a 3PL that accepts low order volumes, tracks lot numbers, packs fragile cosmetics properly and connects natively to Shopify. Lip to Ship was built specifically for indie and startup beauty brands, so minimums, onboarding and packaging rules are designed around brands at your stage.

Do you have order minimums?

We keep minimums low on purpose because we work with early-stage beauty brands. Your custom quote will spell out exactly what applies to your volume, with no surprise fees added later.

Can you pack PR boxes and influencer seeding kits?

Yes. PR and influencer boxes are a core service: we kit from your spec sheet, add personalized cards, assemble tissue, inserts and props as photographed, and ship to each creator with tracking you can share with your team.

Do you track lot numbers and expiration dates?

Yes. Lot numbers are captured when inventory is received and recorded on each order that ships, and dated products can be picked first-expired, first-out (FEFO). That makes it far easier to answer a batch question or support an adverse event investigation.

Do I need to register with the FDA under MoCRA before using a 3PL?

It depends on your brand, not on your 3PL. MoCRA requires facility registration for manufacturers and processors and product listing by the responsible person, but it exempts many small businesses with low average annual gross sales unless they make certain higher-risk products. Facilities that only hold, label or distribute cosmetics are not required to register. Confirm your status with regulatory counsel.

Can you ship lipstick and makeup in summer heat?

Yes, with planning. We can route orders from markets closer to your customers to cut transit time, use insulated packaging for heat-sensitive formulas during warm months and, in select markets, store inventory in climate-controlled space.

Can you ship nail polish or fragrance?

Often, yes. Nail polish and alcohol-based fragrance are regulated as flammable liquids in transport, so they generally ship ground-only under limited-quantity rules with correct markings. We confirm handling for your specific SDS during onboarding.

Which sales channels do you support?

We are Shopify-first and also support TikTok Shop, Faire and other wholesale orders, and Amazon FBA prep. One inventory pool can serve every channel, so you don't split stock across warehouses.

Is this my first 3PL? What do I need to get started?

You need a SKU list, a barcode on every sellable unit and an idea of your monthly order volume. We walk you through everything else, including inbound packing rules and a test order, before you go live.

Where do you ship from?

Our fulfillment network covers 25 U.S. markets, from Los Angeles and Dallas to Atlanta and New Jersey, with Canada and Mexico coming soon. Most brands start in one market close to their customers and add a second when volume justifies it.

Guides

Resources for beauty brand brands

How to Choose a 3PL for a Small Beauty Brand

The questions that separate a beauty-ready fulfillment partner from a warehouse that just has space.

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Beauty Fulfillment Costs Explained

Every line on a 3PL invoice, what drives it and how to compare it with what self-fulfillment really costs you.

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PR Box & Influencer Seeding Logistics for Beauty Brands

Turn seeding from a frantic packing weekend into a repeatable system that lands boxes on time and looking right.

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MoCRA for Indie Beauty Brands: What It Means for Fulfillment

What the Modernization of Cosmetics Regulation Act asks of small brands, and where fulfillment fits in.

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How to Ship Lipstick and Makeup Without Melting, Cracking or Leaking

Practical packaging and routing tactics that keep bullets whole, pans intact and glosses in their tubes.

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Self-Fulfillment vs. 3PL for Beauty Startups

An honest comparison of packing orders yourself versus handing off to a fulfillment partner, and how to know when to switch.

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All 12 guides 3PL readiness checklist Glossary Integrations

Ready to get out of the spare bedroom?

Tell us about your brand, your SKUs and your next launch. You'll get a clear, custom quote within 24 hours.

Get My Quote